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The North FaceThe humble beginnings of this iconic hiking & mountaineering brand were strangely in a small shop in the San Francisco North Beach area. Two guys with a passion for hiking opened this shop in 1966, they moved to the Berkeley area of San Francisco in 1968 and soon began designing and manufacturing their own brand. Forty years on The North Face (named after the coldest side of a mountain) has been worn on many expeditions and is also a fashion choice for Winter on the High Street. Their motto can be used to inspire hiking & climbing enthusiasts or just a great mantra for life - Never Stopped Exploring.