Bjorn BorgThe Björn Borg brand was born in 1984 and drew inspiration from one of the most iconic tennis players ever. Nowadays Björn Borg is an international fashion brand with a focus on colourful fashion underwear, sportswear, bags, footwear, eyewear and fragrances. As you’d imagine from a Scandinavian brand the quality is top notch and the Brandshop team love the range of funky underwear and great canvas shoes.